Adrian
Table of Contents
Let’s talk about a common mistake small and medium businesses (SMBs) make. Inspired by a video from digital marketing expert Neil Patel, this post explains why a lot of SMBs fail by trying to do everything at the same time. Neil's video had some great points, and I think it's easier to turn his insights into a blog post. Plus, if you want to check out the video, I'll embed it here for you.
The Problem with Trying to Do Everything
Neil Patel points out that many SMBs get caught up in the latest shiny marketing tactics. It's tempting to try out new and trendy platforms, but doing everything simultaneously can lead to chaos rather than success. For example, Neil mentions businesses doing SEO but having multiple pages targeting the same keyword. This confuses Google, making it unclear which page to rank, so none of them perform well.
Instead of jumping from one tactic to another, we should just focus on nailing the basics. It's not just about using fancy technology; the magic lies in your campaign's creativity, messaging, and landing page optimization. Many businesses struggle because they overlook these fundamentals and fail to stand out in a crowded market.
Key Takeaways:
- Keep It Simple: Focus on basic SEO strategies instead of making things too complicated.
- Don't Overlap Keywords: Using the same keyword on multiple pages can hurt your rankings.
- Stand Out: Make sure your unique selling point is clear in your campaign, messages, landing pages and websites.
- Nail the Basics: Lots of businesses miss out because they overlook the essentials and get distracted by new marketing tactics or social platforms.
Here’s the where Neil Patel shares his insights:
More Resources
If you're looking to learn more, check out these blog posts: